The Most Common Methods Used in Web Site Traffic Promotion

As more and more people discover the potential of the internet when it comes to driving in sales to their business, the competition online is also becoming tougher. Many internet businessmen are now taking interest in web site traffic promotion, employing different methods to drive in more visitors to their site.

Web site promotion is done for two main reasons: to increase a website’s search engine ranking and to make it more visible to potential customers. These two goals often intertwine with each other. When a particular website has a high search engine ranking for a specific keyword, for instance, it then appears in the first few pages of the search page. Therefore, people searching for that particular keyword will most likely see it at once. This then translates to more visitors and, possibly, more sales.

The question now is this: what should be done to increase a website’s page rank and to make it more visible to potential customers? Well, different methods are now employed in web site traffic promotion.

Among these methods are the following:

Submission of website URL to online directories. There are free directories available online. Submitting a site to these directories is beneficial in two ways: this increases the website’s visibility and the one way backlink from the directory is also helpful in page ranking.

Backlinking by joining forums and posting comments on related blogs. One very effective means to promote a site is by leaving links on related websites and blogs. Aside from the link being helpful in improving page ranking, this also summons clicks from the website owner, from the blogger, and from the other site visitors.

Link exchange. A form of website advertisement, this method works by allowing two people to advertise their site on each other’s page, improving both page rank and site visibility.

Submission of articles in article directories. Article directories can help boost traffic by displaying an article with a link to a person’s website. Directories like EzineArticles and Articles Base are great options for starters. They accept articles about a variety of topics, and they have a wide range of readership.

There are many other methods that online businessmen can employ for web site traffic promotion, and the four methods mentioned above are a great way to start. Although it takes time for these methods to give the desired results, they are great choices because they are free.

New Internet Marketers, Are You Ready to Make it Work?

You’ve already decided to make your living as an Internet Marketing Entrepreneur. Congratulations! To you and all of the thousands that made this career decision this week. But do YOU really have what it’s going to take to make it work? Can YOU achieve the lifestyle that you desire? Most of these new entrepreneurs will be seeking another career path in the coming months. As you may already know, only 3% of internet marketers will be profitable. And that number shrinks greatly when you raise the bar to being highly profitable.

I’m not trying to discourage anyone, but a little bit of honesty right about now can go a long way in providing some clear vision of what lies ahead. It’s my hope that this “clear vision” will help to shed light on the reality of how much work and dedication will need to be done developing, implementing and enhancing your new Internet Marketing Business to be successful, or better yet, nicely profitable!

Simply Google “Internet Marketing Business” and you will have 236 million results! “Online Marketing” will give you 541 million! Needless to say, there are almost unlimited opportunities out there.

And there in lies the downfall of so many new Internet Marketing Entrepreneurs! “Which Opportunity do I choose?” “Maybe I’ll try this one.” A week later…”No wait, this one looks better.” A month later… “This isn’t working how fast I thought it would. I’m not making anywhere near the money they claimed when I signed up. I have to look in a different direction.”

Sound familiar? Be honest. It happened to me and I’m sure many of you have had the same experiences. My best advise to start your new business is as follows;

1. Do your homework first (Developing)- Research and Educate yourself in Internet Marketing. Decide through your research what type of Internet Marketing you really are interested in pursuing. The reason I say “interested in” is because if you cannot develop a passion for your business, YOU WILL NOT SUCCEED! Are you interested in marketing someones physical products, advertising for traditional businesses, marketing e books, marketing your own expertise and so on. Decide on which direction you are going to move forward in and learn as much as you can about this market- who am I marketing to, how do I reach my target consumers, how do I build trust with clients, can I refine a niche market to focus like a laser on?
2. Prepare, prepare and then prepare some more! (Developing) From what you learn and decide in number 1 above, build your strategy. Do not fall into the trap of starting to market before you are ready to. You’ll find yourself going in ten different directions at once and not accomplishing much of anything. I’m not going to say proceed slowly, but rather proceed in a steady, organized and congruent manner in a single direction.
3. After 1 and 2 above have been completed, start marketing! (Implementing) Based on what you are marketing, implement your marketing campaign whether it be through paid advertising, video marketing, social media, e books, article writing and so on. Keep a schedule and organize how you use your time to keep you marketing campaign on track.
4. Stick to your guns (Implementing and Enhancing)- This is going to take time as well as effort. Don’t fall into the trap of expecting to be making tons of money in a month or two. If you desperately need to increase your income immediately, you will be better off getting a second job. Your Internet Marketing Business will take your best efforts and time to build into a profitable business. Build on your advertising program once it’s started. And continue to build. You have to establish yourself and your business as relevant, recognizable and trustworthy.
5. Your marketing has to keep up with a changing market place.(Enhancing) Your target consumer may be changing. Marketing methods need to keep up with what may be working today. If you fall behind, so do your sales. You must keep your content fresh and relevant on web pages or blogs. Create and implement new advertising campaigns. Keep those articles coming. Keep improving all aspects of your marketing. Internet Marketing depends on being visible to search engines. You have to make and keep your presence known!

If you’ve read through the article above, then it’s my guess you honestly want to succeed and are ready to put the time and effort into your new business to do so. Now, let me say Congratulations! Having a clear vision, commitment and desire with an understanding of what lies ahead will give you a serious advantage with your business venture.

The Truth About Finding the Best Home Based Business Franchise

So, you are asking yourself what is the best home based business franchise out there right now? It’s great that you are searching for solutions to better your life. Perhaps you are sick and tired of the corporate rat race and living paycheck to paycheck. Or perhaps you have tried other business endeavors and you are yearning for true entrepreneurial success. Either way, more power to you… you are developing the right mindset.Now, in regards to finding the best home based business franchise… there isn’t one! Surprised? Hear me out as I explain why you might want to think twice about buying a franchise and how there are better available options.Many aspiring entrepreneurs think that by buying into a recognized “name” that they are buying into success. The truth is that there are limitations or setbacks when getting involved with franchises.1. Start-up Costs: Franchises require a significant start-up fee, in the range of several thousand dollars to several tens of thousands of dollars.2. Low Profit Margins: After you take care of the start-up costs and you start generating a profit (if you are lucky), it is quite common for franchises to experience a profit margin of only 20%.3. Royalty Payments and Fees – As if the net profits were slim enough, most franchises have to pay a monthly royalty payment, usually a percentage of sales, to the franchisor… also it may be required to make regular contributions to the franchisor’s advertising fund, and there is no guarantee that money will be used to advertise your own franchise.4. Limited Independence – Not only are you buying the right to use the franchisor’s name, you are buying the right to use its business plan as well. And your method of operation will be limited.5. Lack of Mentorship / Marketing Education – Chances are that you will not have access to a proven leader / mentor in your field. Furthermore, most entrepreneurs fail because they do not have proper marketing knowledge. No marketing skills = no business!And yes, most of this if not all applies to a home based business franchise as well. However, don’t worry. Your dream is to operate an amazing business from home. There are currently entrepreneurs, even in a “recession”, that are utilizing the Internet to market and are creating the lifestyle of their dreams.My advice to any aspiring home based entrepreneur: forget searching for the best home based business franchise and start searching for a home based Top Tier Direct Sales business model. Even Donald Trump and Robert Kiyosaki recommend this business model.Imagine much higher profit margins, much, much lower start-up costs, no royalty payments, an amazing compensation structure, products that are IN DEMAND and that people REALLY need in a world that is in a financial crisis, and best of all…Imagine having access to proven leaders and access to the most amazing marketing education platform you will have ever encountered.Do you think all of this would increase you chances of entrepreneurial success?

Want To Start A Home-Based Business? – These Three Steps Are Key

Have you been thinking about making a change from a regular day-to-day job into starting your very own home-based business? Do you crave freedom, do you desire to be your own boss and work hard for nobody else but yourself, and do you want to earn a six-figure income within the next year and potentially scale it from there? If any or all of this sounds good to you, then you are probably the right person to start a home-based business.There is no greater feeling that earning money for yourself, built from nothing but hard work, desire, and the will to succeed. Even though all of these are very real rewards that come with owning your own business, they will not come easily and they will not come overnight. There is no readily or easily available information out there that teaches people how to start a business online from home, so when you come across some high-quality information that gives you real steps to making it happen, be sure to take it to heart and run with it.So with all of this said, the following three steps are extremely important to understanding how a quality home-based business is ran, and make up three of the four pillars that are what I have built my online business upon, they are:#1 – Quality products that are your own#2 – Building quality customer relationships#3 – Driving massive numbers of leads to your online businessLet’s take a closer look at each of these three pillars for success:#1 – Quality products that are your ownThe fastest way to build a solid income is to create your own products and sell them through an online medium. Now there are smarter types of products to build in order to make your business much simpler and there are products that will significantly hurt your bottom line and take up much more of your precious time. The most lucrative product types that give you the best return for your investment are digital products.#2 – Building quality customer relationships Owning a business means you have to find customers, and people just wont buy from you unless they like you and your products. So you have to find smart ways that build quality relationships with people who are interested in your business. There are ways to achieve this on an automated basis, one of the best tools for the job is an autoresponder.#3 – Driving massive numbers of leads to your online businessBusiness is all about numbers, and the more people you drive to your website/business the more you will ultimately turn into buyers. The goal will be to figure out what gets the most people to your business and then do it well and do it on a larger scale.

Home-Based Businesses – Scam Or No Scam?

As a typical internet surfer, you love to browse through the internet and gain and some information about any topic for your own well being. Every once in a while when you surf through the internet, you may see a few home-based business pop-up ads that say something like ”make up to $3000 a month from your own computer.” Most people would close the pop-up ad immediately because they don’t believe that it is too good to be true, and the word “scam” may be the first word that comes to mind, and also most pop-up ads in general are pretty much just annoying.So back to the question. Are home-based businesses scams, or are they legit? In my opinion, I would say that around 60 to 70% of home-based businesses are actually real and they do provide a great opportunity for anyone to make a good living off the internet. More people believe that it is a scam because of two reasons. The first reason is like before, believing that home-based businesses are too good to be true. The second reason is the underestimation of the work in a home-based business. There are people who spent some good money on to start a home-based business. And then when they figure that the home-based business doesn’t work out, they believe that it is a scam. But in most cases, it probably isn’t a scam. It may be the fact that people isn’t willing put the time, effort, and work into the home-based business. There isn’t any home-based business that will start up by themselves and make a huge profit for you.Great realistic home-based businesses [] are out there for anyone. It is your job to do the research and read deep into which home-based businesses work, and which ones are dirty toilets for your money. Good luck in your search!

Offshore LLC Versus International Business Company – Offshore Limited Liability Company Advantages

Tax minimization and simplification of operation just about sum up the advantages of the foreign offshore LLC (limited liability company) for U.S. residents, especially with the latter benefit being true for people of any nationality. Furthermore, when used with an offshore grantor trust this combo assures excellent asset protection also and satisfies the taxing authorities. But first of all, what is an offshore LLC, who is it good for, and how does it differ from the more popular international business company?

A foreign offshore LLC ( limited liability company or limited life company in some jurisdictions ) is an unincorporated business entity which is a cross between a partnership and a corporation. Like an international business company, it protects its members from personal liability for the obligations and debts of the entity they are conducting business through. But like a partnership, the expenses and income flow directly through to the individual members. LLCs typically enter into an operating agreement, which states how the members relate to each other and how the company is managed. While the offshore limited liability company is liable for its operating debts, the members are NOT liable for any of the LLCs obligations.

The main benefit of an offshore LLC structure is that it provides a layer of legal separation between the owners of the foreign offshore limited liability company, the company itself, and the business it conducts. The offshore LLC can be the “poor mans grantor trust” in that it provides fair asset protection to the person with modest assets to protect but not enough money to justify purchasing an offshore grantor trust which typically costs about $2,000 and $1500 per year after the initial purchase to maintain. But like the offshore grantor trust, the offshore foreign LLC when filed as a disregarded entity using form 8832, will allow profits from the assets it holds to flow onto the 1040 tax return of the U.S. owner. This allows the foreign company to function as a tax minimizer since the tax rate can be lower than that of an international business company ( ibc ).

Another benefit of the foreign offshore LLC over the international business company is that a person or entity can get a court order that allows it to seize the stock certificates of the IBC and thereby the creditor gains control over the assets of the foreign company. But with the foreign offshore limited liability company, if a creditor claims a judgment against a member, they are only entitled to a charging order. The charging order gives the creditor the right to receive distributions from the offshore LLC that the member would have received. But these profits become available only if the other members elect to make the distribution. The charging order does not give the creditor the right to obtain the voting or management rights. So the members can decide not to make a distribution and the charging order remains ineffectual and the member’s assets are protected.

For the U.S. person the primary difference between international business companies and foreign offshore LLCs is the way they are treated by the I.R.S. and their subsequent tax exposure for either the shareholders or members. At the end of 1996 the U.S. elected that both domestic and foreign corporations were to be taxed at the rate of 35% and could not elect to be taxed otherwise. In contrast, the sole member of the offshore limited liability company can elect to have the the taxes flow onto their personal tax return when the offshore LLC elects to be a disregarded entity using IRS form 8832. So, if the personal tax rate of the offshore LLC owner is 20% for that year then the owner benefits compared to the IBC tax which is 35%.

The foreign offshore LLC as a stand alone disregarded entity for tax minimization purposes is adequate for the lower capitalized individual who wants to protect their assets and can not justify spending money on a foreign offshore grantor trust. But it is not recommended as an entity by itself for those with a sizable amount of assets. The use of an offshore grantor trust as the majority owner of the offshore LLC will give the added asset protection it needs for those who have a sizable amount of assets in their LLC. This addition of the offshore grantor trust will also allow taxation minimization to be a feature of the structure since a foreign offshore grantor trust allows the settler of the trust to have taxes flow onto their 1040 tax return at a lower rate than an international business corporation is afforded.

The offshore foreign LLC is also much better than a U.S. LLC since there is so much red tape to deal with when opening accounts in the U.S. or abroad using the U.S. LLC. So given the choice between an offshore one or an onshore one it is much better to choose the offshore LLC since the freedom and asset protection gained is much better than could be gained from a Nevada or a New Mexico LLC which are the most popular ones in the U.S. These should be avoided for those who want investment and business freedom.

With a foreign offshore limited liability company you have a lot less hassle and paperwork, but with equal or better protection than an international business company if it is set up correctly. There are no director, treasurer, secretary positions to have to try and figure out and keep track of. You have only managers with a foreign offshore LLC and you can have as many as you want or you can have one sole manager which can be the Sovereign YOU.

With a foreign offshore LLC you do not have to mess around with annual meetings or even do any extra time consuming paperwork which is required of directors of international business companies. Since most people are the only manager, they sovereignly decide what to do WITHOUT the paperwork involved with meetings. There is also an easy “operating agreement” you can change yourself as the manager of the offshore LLC. But with an international business company you need to monkey around with changing the bylaws through the hassle of needing to have a meeting periodically etc.

The offshore LLC is also a great way to manage the assets that you contribute to a charitable foundation. We know of a Panama charitable foundation which will allow you to manage the assets you give to it by setting up a foreign offshore limited liability company and making you advisor or manager of it. The assets you contribute are owned by the foreign offshore LLC which in turn is owned by the charitable foundation and the charitable foundation either pays you an income for your services or it may give you tax free loans from time to time. This is tax freedom and asset protection at its best.

DISCLAIMER and WARNING: We are publishers and we can give no specific legal advice. The information provided on this web site is like a newsletter or a book and is provided for informational purposes only. This article is also protected by international copyright laws and comes under the rules of Ezine Articles. All violators will be dealt with severely.

James Bauman Ph.D. has been involved with the offshore world, banking, and asset protection for about 12 years now. During this time he has gained an education in offshore banking and high yield return investing and has learned of an offshore bank where depositors regularly make 50% to 100% high yield return on their money per year. Out of the experience he has gained over the years he developed the offshore banking and asset protection business FREEDOM OFFSHORE SERVICES. You can find out more and how to get a discount foreign offshore LLC and FREE offshore bank account introductions here: []

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.